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Email Marketing

Why Is My Email Marketing Not Working?

If you find yourself asking why is my emailing marketing not working? Here’s 7 simple ways to rev up the performance of your next campaign Contact List Did you know your email newsletter contact list expires at a rate of 25% per year and it’s your first stop on answering why is my emailing marketing not […]

Gmail & G Suite

Undo Send for Gmail on the web

Previously a popular feature in Gmail Labs, and recently added to Inbox by Gmail, today we’re adding ‘Undo Send’ as a formal setting in Gmail on the web. ‘Undo Send’ allows people using Gmail to cancel a sent mail if they have second thoughts immediately after sending. The feature is turned off by default for […]

Email Marketing

4 Call to Action Tactics to Drive Clicks

Are your email newsletters driving the results you need? If you’re experiencing low click-through rates, the issue could lie in your calls to action (CTAs) tactics. Every email you send needs to present compelling, high-value content to your readers, with a clear invitation to click-through to your website and continue your conversation. While you should provide […]

Email Marketing

7 Secrets to Great Email Content

Writing great email content is by no means easy. After the brain-frying task of actually coming up with a topic, you still have to write.  Quality content is key to your marketing campaign and will determine whether readers spend more than a goldfish-sized attention span on your email or give it the time it’s really […]

Email Marketing

6 Ways to Design a Better Email Newsletter

73% of marketing professionals don’t just use email marketing, they believe they couldn’t do their jobs correctly without it. Pardot reports that 73% of marketers believe email is “crucial” in 2015. An additional 79% stated that email design and content are the most critical components for successful outcomes. As email continues to rise in popularity, […]

Email Marketing

5 Mistakes That Will Get Your Email Newsletter Labeled as Spam

A couple of decades ago, spam was nothing more than mystery meat in a can on the grocery shelf. Today, spam has moved from the grocery store to the email inbox, flooding our inboxes with promises of fast weight loss, easy cash, and other intriguing promises. Unfortunately, emails from genuine companies can end up in […]

Email Marketing

6 Statistics You Should Be Monitoring on Every Email

Analytics is a key component of content marketing. Without them, determining the ROI of an email campaign, or any marketing campaign for that matter, would be impossible. Here are six email newsletter statistics to monitor on every email you send to help you measure the effectiveness of your email marketing: Open Rate Your open rate […]

Email Marketing

3 Tips to Improve Your Email Newsletter Contact List

Did you know your email newsletter contact list expires at a rate of 25% per year? Your organization will lose their ability to reach 1 in 4 of your contacts over the next 12 months, according to HubSpot. The most common reasons can include switching jobs, overly full inboxes, and abandonment of full email accounts. […]

Marketing Hacks

How We Got 2037 Website Visitors From 1 Random Comment

Surprises can be good or bad. In this case the surprise was nice. This morning I noticed a spike in website traffic to Flashissue.com and after a quick investigation on Google Analytics I traced it to a site called ProductHunt.com.  This 1 random post generated 2,037 visits to our site: I must confess I’ve never even […]

Gmail & G Suite

Create Shared Contact Groups for Gmail Contacts

Here’s a way to create shared contact groups for Gmail Contacts using a service called Grexit.com. Flashissue is a great tool for creating mailing lists from your Google Contacts and for sending bulk email through Gmail but what happens if you are working in a team and you want to access a colleague’s contact groups and you […]

Email Marketing

5 Best Websites to Provide Free Images For Your Email Newsletters

Stock images—email marketers have to have them, yet finding good ones on the cheap can be tricky. Here we’ve compiled a list of the five best websites to provide free images for your email newsletter. And the really great thing? These images aren’t cheesy. These websites provide a selection of creative images to make your […]

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