Why Is My Email Marketing Not Working?
Aug 3, 2015
If you find yourself asking why is my emailing marketing not working? Here’s 7 simple ways to rev up the performance of your next campaign
Did you know your email newsletter contact list expires at a rate of 25% per year and it’s your first stop on answering why is my emailing marketing not working.
Your organization will lose their ability to reach 1 in 4 of your contacts over the next 12 months, according to HubSpot. The most common reasons can include switching jobs, overly full inboxes, and abandonment of full email accounts.
There is risk to your email marketing success rates in having an email list that’s not correctly “scrubbed” to include only updated contacts. You may suffer from inaccurately low metrics like open rate or click-throughs.
More seriously, a high bounce rate can affect your sender score, which is a measure of your credibility to spam algorithms.
The most effective marketers don’t just focus on the quantity of contacts. They also pay attention to quality.
To Learn How to Improve Your Email Contact List Read 3 Tips to Improve Your Email Newsletter Contact List
Labeled as Spam
Why is my emailing marketing not working? Check out the Spam issue
A couple of decades ago, spam was nothing more than mystery meat in a can on the grocery shelf. Today, spam has moved from the grocery store to the email inbox, flooding our inboxes with promises of fast weight loss, easy cash, and other intriguing promises.
Unfortunately, emails from genuine companies can end up in the limbo of a spam folder. If your email newsletters are being labeled as spam, your intended audience isn’t reading your content and you’re not seeing an ROI on your email marketing campaign.
To Learn How to Avoid Your Email Being Labeled as Spam Read 5 Mistakes That Will Get Your Email Newsletter Labeled as Spam
Email Subject Line
Email subject lines are tied with deliverability as the most crucial components of why your email marketing is not working.
Yesware research has found that subject lines are a critical component of both email open rates and overall response. Think of writing great email newsletter subject lines like the most important copywriting exercise you’ll ever undertake. You have – at absolute most – 15 words to work with, though MarketingProfs reports that email subject lines between 6-10 words long perform far better.
Why Does a Great Email Newsletter Subject Matter?
Subject lines are first impressions in your prospect’s inboxes. If you write a subject line that intrigues and engages, your chances of achieving a high open and click-through rate significantly improved.
Spam filters have long placed significant weight on subject line contents. Using words like “free,” “winner” or “prescription” are major triggers for spam algorithms. It’s critical to avoid writing anything that seems too good to be true.
Finally, it’s critical to ensure your subject aligns with your content. If you promise your prospects a “free pony” and only have a whitepaper download to offer, you won’t win any fans. In fact, some of your contacts may be compelled to mark the newsletter as spam.
Email Newsletter Design
Why is my emailing marketing not working? Look at your email design.
73% of marketing professionals don’t just use email marketing, they believe they couldn’t do their jobs correctly without it.
Pardot reports that 73% of marketers believe email is “crucial” in 2015. An additional 79% stated that email design and content are the most critical components for successful outcomes.
As email continues to rise in popularity, the shrewdest organizations are investing more heavily in high-quality email marketing design. If your organization lacks a design-savvy HTML whiz, that’s doesn’t mean you’ve lost.
To Learn How to Design a Better Email Newsletter Read 6 Ways to Design a Better Email Newsletter
Writing great email content is by no means easy. After the brain-frying task of actually coming up with a topic, you still have to write. Quality content is key to your marketing campaign and will determine whether readers spend more than a goldfish-sized attention span on your email or give it the time it’s really worth.
To Learn the Tips to Great Email Content Read 7 Secrets to Great Email Content
Call To Actions
Why is my emailing marketing not working? Are your email newsletters driving the results you need?
If you’re experiencing low click-through rates, the issue could be your calls to action (CTAs). Every email you send needs to present compelling, high-value content to your readers, with a clear invitation to click-through to your website and continue your conversation.
While you should provide multiple avenues for your contacts to engage, a primary CTA should clearly draw your readers into taking some action, such as downloading an eBook, viewing your new products, or subscribing to your blog.
Common email CTA mistakes include failing to include a prominent button, page positioning, and too little sense of urgency in button language. This can result in confusion, frustration, and most commonly, poor results or triggered spam algorithms.
To Discover the Best Practices for Great Call to Actions Read 4 Call to Action Tactics to Drive Clicks
If you do not know what’s happening you can’t begin to answer why is my emailing marketing not working?
Analytics is a key component of content marketing. Without them, determining the ROI of an email campaign, or any marketing campaign for that matter, would be impossible.
To Learn the What Statistics You Should Be Tracking on Every Email Read 6 Statistics You Should Be Monitoring on Every Email Newsletter You Send
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