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Why Pasting External Web Content into an Email is a Minefield

51% of marketers today struggle with finding the time to create enough high-quality, custom content for marketing. That’s why your most effective peers aren’t afraid to repurpose and reuse existing organizational assets. Your company’s blog articles, web announcements, and support documents can make extraordinarily effective copy for email marketing campaigns. However, simply copy and pasting […]

How to Embed a Table from a Spreadsheet in an Email

Embedding a simple spreadsheet table in an email should be pretty easy, right? Unfortunately, it’s not quite as easy as it could be. There’s any number of reasons why you’d may want to share a simple data table with your email contacts. You may be sharing upcoming schedules, financial reports, or itineraries. Simple spreadsheet tables […]

6 Quick Tip to Clean an Email Mailing List

If you have an old mailing list, chances are it’s time for some spring-cleaning. Because most email providers carefully monitor for spam, lists full of old email addresses, addresses with typos, or addresses with no longer existent domains can hurt your email deliverability. We’re here today to coach you on how to clean an email […]

Paste Blog Content Into Email In Under 60 Seconds

So, you have a full blog post that you want to send out as an email newsletter. Sounds easy, right? Think on. The normal way to do this is to copy/paste the entire article from your blog into the email but if you’ve ever tried this you’ll know it normally results in a formatting nightmare. Cleaning […]

The Gmail Promotion Tab Gridview Has Be Axed

The Gmail Promotion tab gridview has been axed without any explanations. The nifty visual representation of emails for your Promotions tab was supposed to make sorting and reading of email newsletters and promos more pleasing. Gmail has removed the feature just over a year after it’s launch. Once you turn it off it vanishes from view. […]

Design online ads in minutes using this growth hack

I stumbled on this growth hack that allowed me (a non-designer) to design cool online ads in minutes without needing any design skills. I use them in Facebook and email campaigns. I’m working on a new project to test the concept of a reading app for kids. I tend to follow the standard lean approach, so my […]

How To Clean Your Email List

Keeping outdated and undeliverable emails out of your email list is essential for effective email marketing. Here’s how you can clean your email list and ensure better delivery. If your list contains too many “bad” emails when you send your email campaign these emails will be “bounced” and your delivery rate will suffer. This is […]

7 Best Practices to Avoid Having Your Email Newsletter Labeled as Spam

Feel like you’re drowning in spam? Do you find your email newsletters are being labeled as Spam? If your emails are being labeled as Spam it means they are not reaching your audience’s Inbox and therefore they’re are being read. It’s a problem that may be happening to the emails you send more than you […]

3 Tactics to Increase Your Email Newsletter Open Rate and 1 to Avoid

You may have the most intriguing email newsletter with a carefully crafted call to action, hand selected content and stunning graphics but it will all be for nothing if the recipients on your email list don’t open your email. The subject line of your email newsletter is one of the key factors that can determine […]

What Can SEO Do For My Business

It’s a good question. So What Can SEO Do For My Business? It still works – First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this. It […]

Email Resource Hub

How to Attach a PDF File to a Bulk Email