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Marketing Hacks

Small Business vs. Large: Facebook Content Marketing Lessons

One size does not fit all when it comes to content marketing, different sized businesses need different strategies.  What works for one company most likely won’t work for the other. The Content Marketing Institute has an interesting article up right now comparing the social content strategies of local Nissan auto dealers versus their main corporate […]

Content Curation

A “Digital Ocean” Model for Keeping Your Content on Course

The “digital ocean” model is an excellent way to explain content curation from a visual perspective. Developed by Andy McCartney from the Content Marketing Institute, the graphic summarizes the different content channels available and shows how to organize them.  They also include a helpful worksheet that will help you create your own digital content campaign. […]

Content Curation

Associations Content Curation Can Benefit Members

We’ve talked before about the tsunami of information that has taken over the internet and made it difficult to find quality material.  The main reason for this is the rise of new media outlets (Facebook, YouTube, Hulu, Twitter, Pinterest, etc…) that now complement the old guard (newspaper, television, magazine). If you have ever felt overwhelmed […]

Marketing Hacks

How Kotex Uses Content Marketing

Kotex is another brand using content marketing to get their message out.  They use the major social channels (Facebook, Twitter, Tumblr, Pinterest, Google+ and YouTube) to organize their community and create discussions. Much like Coca-Cola, Kotex uses a theme to unite their content strategy.  All of their activities fit under the umbrella phrase “Stand Up […]

Email Marketing

Creating a Killer Newsletter in Under 10 Minutes

This post will show you how to create a wicked-awesome newsletter using curated content in under 10 minutes.  Here we go… You’ve all heard the buzz around content marketing, now it’s time to take action.  A great newsletter will engage your audience and win you business.  Follow these steps and you won’t even need to […]

Marketing Hacks

The 5 Types of Content That Grab Attention | Content Marketing Institute

So you know it’s important to provide content to your audience but how do you choose what to post?  If your goal is to get people excited (which it should be) then you need to find resources that really engage the readers. The rise of digital media has significantly reduced the costs associated with publishing. […]

Content Curation

When is the social curation bubble going to burst? — Tech News and Analysis

All good things must come to an end or do they?  Content curation is all the rage in 2012 but can its momentum last in perpetuity? There are a number of social curation websites out there right now including Paperli, Svpply, Mlkshk and the heavyweight in the room, Pinterest.  Like any web trend, there are […]

Marketing Hacks

The History of Content Marketing

Content marketing has been around for a long time. Here’s why it’s still vitally important. Brands need to do more than just pitch their product and hope for a sale.  They need to provide great content that will engage their audience.  Sometimes that means educating the consumer on what’s possible. John Deere, Michelin and Jell-O […]

Marketing Hacks

Coca-Cola’s Content Marketing Plan

Everyone knows that content marketing has become increasingly important for a business to succeed in 2012.  There is a lot of literature out there stressing this point but not very much showing you how to develop and implement a real strategy.  This article on Coca-Cola is a refreshing exception. The main lesson from the article […]

Marketing Hacks

IKEA Expands Content Marketing With Launch of YouTube Channel | Content Marketing Institute

IKEA is another business heavyweight that is using content marketing to get their message out.  Their content strategy is focused on providing useful videos on YouTube. Unlike a content curation strategy, IKEA actually creates original videos for their channel.  The company currently has eight playlists on a range of topics including ‘how to’ videos, style […]

Marketing Hacks

Tech Giant SAP Focused on Dynamic Content | Content Marketing Institute

Even though content marketing is the new buzzword for 2012, it’s been around for a long time.  Lots of companies use content marketing whether they know it or not.  Sharing useful information with your audience is a time-tested way to increase engagement and improve sales. Some businesses rely on a content marketing service like FlashIssue to […]
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