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Content marketing: the right diet for content curation

Content marketing seems easy enough. Curate a couple of articles online, blast them out in a newsletter or on a social site and BAM you’ve got clients, right? Wrong. There is a reason why some curators are successful and others fall short. It all comes down to the quality and diversity of the content being […]

Fair Use of Online Content with Content Curation

What’s the Law on Fair Use with Online Content? Kimberley Isbell from the Nieman Journalism Lab has a very lengthy article on the legal aspects of aggregated content. “For all of the attention that news aggregators have received, no case in the United States has yet definitively addressed the question of whether their activities are legal.” Even […]

Is content curation stealing and does it break copyright laws?

The answer you get when you ask “Is content curation stealing and does it break copyright laws?” can vary a lot based on who you ask and what definition you use for curation. Copy and pasting a bunch of web articles from other authors and sticking them in your latest marketing email verbatim is theft. Blending […]

How to Create a Newsletter that People Will Actually Read

If you’ve ever tried to attract new customers with an email newsletter, you know it’s usually a dead end. How do you make sure your message sticks and doesn’t land in the trash folder? It’s easier than you might think. To find out the secrets of a creating a great newsletter with FlashIssue, keep reading. […]

Marketing Hacks

How to Utilize Content Marketing for your Business

Everywhere you look, marketing gurus are talking about the virtues of content development and curation. Content marketing is the practice of creating or curating content and sharing it in order to engage current and potential consumer bases. Delivering high-quality, relevant and valuable information to prospects is proving to be more successful than traditional ‘in your […]

Content marketing becoming vital :: BtoB Magazine

Kelly Outsourcing & Consulting Group has embraced content marketing in a big way. “We don’t do any [b2b] brand advertising at all,” said Todd Wheatland, VP-head of thought leadership and marketing at Kelly OCG. Instead, the company spends about 60% of its b2b marketing budget on the creation, distribution and promotion of its content, which […]

What is Content Curation? – EContent Magazine

Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a “buzz word” by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence. Unlike content marketing, content curation does include generating […]

Are You a Content Curator? 5 Great Tools for Content Curation and Sharing | Business 2 Community

Like me, you may be a “content curator” and not even know it. Lately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. I have to admit, before reading these posts, I wasn’t quite sure what exactly it was. I am familiar with content marketing and […]

What the heck is an interest graph? Pearltrees raises $6.6M to show us | VentureBeat

Social curation startup Pearltrees has just sealed a deal for €5 million around $6.6 million, all in the name of creating a better interest graph. Much is being made in current social media circles of the “interest graph” concept, which is more about what you know than who you know, and which purportedly has strong […]

5 Reasons SMBs Need Content Marketing

We’re all hearing a lot of talk right now about content marketing. We’ve already told you why you shouldn’t fear it and even offered up some content marketing ideas to help get you started. However, you still may be asking yourself, what’s the point? What does content marketing mean and why is it so important […]

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26 PR Experts Share Content Marketing Tips