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Marketing Hacks

Add 2.5k New Visitors to your Site Every Month

We’re constantly trying to figure out how to get people to our site.  We’ve tried paid search, guest blogging, social bookmarking and pretty much every other SEO strategy.  Nothing has worked as well as building a bunch of landing pages optimized for long-tail keyword searches. A good example is a site we created for a […]

Content Curation

The Instant Curated E-Newsletter That Your Prospects Will Love | ClickZ

The most interesting point in this article talks to the frequency of sending newsletters. The reigning problem with sending too many emails is down to quality and relevance – not frequency per se – it’s the “dont send me mindless crap” issue. If you curate well frequency of emailing can rise, engagement increases, leads increase […]

Marketing Hacks

The Cat in The Hat Teaches SEO | Unbounce

This is very interesting. Using a story to wrap around a “how to do SEO” guide creates a compelling way to engage an audience. Unbounce claims that this was one of their most successful blog posts from an engagement and SEO point of view.– phil hill, Founder @flashissue |  I’m going to be honest with you. […]

Email Marketing

Newsletters That Really Work

Newsletters have been around forever but are they still relevant?  If done properly, the answer is yes. At least once a day, we’re pestered with a bad newsletter.  You know what we’re talking about; the kind that you signed up for a long time ago and now instantly delete when you see them pop up […]

Email Marketing

Find Your Newsletter Voice

We are extremely excited to kick-off a new series called Successful Newsletters. In the series, we talk with real business owners about their experiences with newsletters.  You’ll get to hear first hand what’s worked and what they recommend avoiding.  This will prove to be a very helpful resource for anyone who wants to get their […]

Marketing Hacks

Marketing Industry Set for Massive Disruption

If HubSpot’s CEO Brian Halligan is correct, the marketing industry as we know it today will soon be extinct. The 3 Big Points:  1.  The Millenial Generation has forever changed what customers demand from companies.  They want to be engaged with useful content instead of being advertised to. 2.  Any company that does not embrace […]

Email Marketing

7 Ways to Super Size your Email List

We’ve talked about how to make a great newsletter but we haven’t discussed how to get more subscribers.  Here are seven proven tactics that will give you the best opportunity to earn new subscribers and keep your current audience happy. 1.  Advertise in the right places Advertising your newsletter is usually an afterthought for most […]

Content Curation

6 Examples of Curated Blogs

Curation is getting lots of buzz at the moment but it’s not a new trend.  There are a lot of successful sites who have been curating for a while now.  This is a good case study about how six different blogs are using curation. Here are the key takeaways:  1.  There are different ways to […]

Content Curation

Creating vs. Curating

This is a conversation from Rebooting Media: The Digital Publishing Revolution for a Fully Social Web.  Here are the key takeaways: 1.  A good editor creates AND curates The best way to serve your audience is by being useful.  Ben Elowitz, CEO of WetPaint talks about how they’ve test both approaches independently and found that […]

Marketing Hacks

Stuck on what to write about? Create a “How-to Guide” for your audience

It’s often hard to know what to write about when blogging. The answer is closer than you think. Write about something you know a lot about; write something about an area in which you are an expert and the chances are that your audience will find it useful. A good way to frame your “expert […]

Content Curation

Kraft Foods Content Marketing & Curation Strategy

Another example of a big brand using content marketing to get their point across.  Similar to Coke’s “Live Positively” campaign, Kraft has created a theme for all of their content efforts called “Make Today Delicious.” Unlike Coke’s strategy which relies mostly on original content development, Kraft uses a mixed approach.  According to Julie Fleischer, Director […]
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