content curation interest graphSocial curation startup Pearltrees has just sealed a deal for €5 million around $6.6 million, all in the name of creating a better interest graph.

Much is being made in current social media circles of the “interest graph” concept, which is more about what you know than who you know, and which purportedly has strong connections to purchase intent and other matters of concern to online marketers.

Put differently, while social networks like Facebook focus on what you have in common with your friends and how you react to friends’ recommendations, interest graph-based models like the ones behind Pinterest, GetGlue or Foodspotting make social connections based on shared interests, not the other way around.

“Pearltrees has leveraged social curation to create an open and collaborative interest graph of the Web,” said Pearltrees CEO Patrice Lamothe in a release.“

As a consequence, Pearltrees harnesses the power of people to organize and discover the most valuable […]

Read Full Article: What the heck is an interest graph? Pearltrees raises $6.6M to show us | VentureBeat.