Newsletters That Really Work

Newsletters have been around forever but are they still relevant?  If done properly, the answer is yes.

At least once a day, we’re pestered with a bad newsletter.  You know what we’re talking about; the kind that you signed up for a long time ago and now instantly delete when you see them pop up in your inbox.  They’re filled with useless content, bad formatting makes them nearly impossible to read and there is too much information to absorb in one sitting.

So how do you get out of newsletter purgatory (or worse) and on to the good side?  Listen to what some people who are doing it the right way have to say.

Whitney Smith Pottery:  Finding Your Newsletter Voice
Andy Ptacek of Liquis Designs:  What Makes a Good Newsletter?
37 Signals:  Marketing your Products through Email

A consistent message from these examples is to be yourself and always put your customers first.  Remember, give them what they want to read about, not necessarily what you want to say.

Also, make it worth their while to read, treat your subscribers like VIPs.  Offer special discounts, sneak peeks at new products; whatever will get your audience jazzed up and feeling like they are part of something exclusive.

A good newsletter will help build your brand and put some extra cash in your pocket in the process.