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Marketing Hacks

Turn Google Analytics Into A Sales Prospecting Tool In 5 Minutes

Here’s 3 quick steps on how to turn Google Analytics into an effective sales prospecting tool. It’s a great way to generate a supply of free sales leads. You’re probably sitting on a good number of prospects without knowing it and if you have Google Analytics running on your website you can quickly drill down […]

Email Marketing

Free Trick That Increased Email Opt In by 22%

Building an opt in email list is a key part to making your email marketing strategy work. I like the example in this blog post from Leanmarketing.ca (@leanmktg) because it’s easy to understand and makes intuitive sense. As you read, bear the following in mind as to why their use of a form proved a real success: […]

Marketing Hacks

25 Free Marketing Webinars

Here’s a good selection of free webinars for anyone wanting to juice up their marketing. Some of the topics covered: lead generation content marketing strategies SEO techniques.   Webcast: Jan 10 2013 5:00 am Developing mobile strategies to generate and convert leads Channel: Media and Marketing Attend: https://www.brighttalk.com/webcast/43/64003 Webcast: Jan 10 2013 6:00 am How to […]

Content Curation

Good Example of Content Curation by The Huffington Post

Here’s a good example of content creation by The Huffington Post that i found when doing some content research for a client. I was searching Google for “Coolest Offices 2012” and this example popped up. Inc.com had published an article about the Coolest Office Spaces (there’s some nice designs by the way). In turn, The Huffington Post curated the article […]

Small Business

Is Your Self Esteem Killing Your Business?

While dropping off my son at school i found myself reading this article pinned to the classroom door. As well as being of special interest as a parent, it also struck a cord with regard to running a business. The question: is your self esteem killing your business? Click on the image to read the […]

Small Business

Small Business Resolutions- Getting back to Marketing and Operations Basics

It is that time of year again. Small businesses need to take stock, reevaluate and focus on the new year. Many small business owners fail to do this, and end up in a trap of repeating the same mistakes of the past. Continued evaluation and self assessment is critical for maintaining momentum and staying ahead […]

Email Marketing

Curate An Email Newsletter In 3 Minutes With Feedly

Take all those favorite articles you love to read and curate an email newsletter in minutes. Send it to your customers, prospects or friends. I found this new product called Feedly. It synchs up with Google Reader and makes it super quick and fun to curate my favorite articles from Google Reader. Once i plug […]

Small Business

Make More Money With Better Pricing Decisions

In order to make more money from your existing products you may just need to look at your pricing decisions. Changing up your pricing strategy and adding new packages to what you already have, can be quick and radically change things very quickly. When I started working at Coca Cola as a green graduate one of […]

Small Business

As a small business: Could I become a publisher of content?

As a small business owner please do not sell yourself short! As a former Advertising Director of a few very popular publishers in Atlanta and Chicago I have consulted with thousands of small businesses over the years. The part I truly enjoyed was learning about the customers business in their own words. This is where […]

Marketing Hacks

How to kill blogger’s writing block

One of the biggest creators of “blogging inertia” is the fear of not knowing what to write about. It’s a frequently discussed topic at Flashissue. Even when you’re equipped with a string of highly targeted keywords, finding a way to translate this into a blog post is hard for many companies (trust me i get […]

Marketing Hacks

Sales Tip: A Faster More Efficient Way To Prospect

Finding a faster & more efficient way to prospect has been bugging me for years and when i sat down with Eric (our new head of sales) to talk sales an old problem surfaced. The problem Here’s the issue I always face, i call it “fixing the spreadsheet”. This is now saving me a load of […]

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