Blog | Flashissue

Mobile set to surpass desktop and webmail email client usage by July – Blog – Campaign Monitor

Use of mobile email clients is set to surpass desktop and webmail client usage by July, according to the results of a recent study by our friends at Return Path. After examining data from over 90 email clients, amounting for more than 130 million data points over a 6 month period, Return Path found that […]

Email Marketing

How Small Business Wins In A Socially Connected World – Email Newsletters Still Key

This article reminds small businesses the importance of using an email marketing program and not just focusing on social media. Marketing with social media has some benefits but it’s less-direct than sending an email. Email makes sure your message gets heard and you are front of mind. Social media should be a complement to your […]

The Benefits of Inbound vs. Outbound Marketing [INFOGRAPHIC]

Interesting infographic. Explains the decline of outbound marketing programs and the trend towards more inbound efforts. Here are some key points: People clearly do not want unsolicited calls and emails More money is being spent on content initiatives like the blog and social media More leads are coming from content marketing than ever before Via […]

Get More from Your Email Marketing | JeffKorhan.com

We’re pleased to pass on a new article we wrote for online marketing guru Jeff Korhan. It was the first time he has ever allowed a guest author so we were excited for the opportunity. We talk about how social media channels are great for sharing general content but when it comes to valuable business […]

Gmail: An Underutilized Tool for Sales & Marketing

There is no shortage of email marketing tools out there. Just run a search for ’email marketing tool’ and you’ll see how intense the competition is. The first page is filled with enough ads to make you want to pull your hair out. Luckily, there is a great (free) email provider out there whose hidden […]

How You Can Use Gmail for Micro Email Marketing Campaigns

A big limitation with traditional email marketing tools is their inability to create quick campaigns on the fly. Sometimes you just need to communicate with a handful of people from your list and it’s not very easy to do that with most email marketing services. For a message you only want to send to some […]

Turn Your Employees Into A Marketing Machine

Are you missing the boat? Turn Your Employees Into A Marketing Machine. Content curation continues to go mainstream, as Intel throws it hat in the ring with a new curation publishing play. Every company, whether big or small, is packed with a stack of potential marketers aka “content curators” (read more business ); look around you, […]

Email Marketing Goes Mobile | FlashIssue is Ready

It’s clear that people are addicted to their mobile devices. You’ve probably bumped in to someone on the street before who was too glued to their phone to notice what was coming ahead. According to a study from Return Path, smartphones and tablets will soon become the most commonly used devices to view emails. Right […]

How To Create A Newsletter In Gmail

How do I create a newsletter in Gmail is a great question. This post is for people who get frustrated about trying to create an email newsletter in Gmail. For the most part, when we think about email newsletters we think about using an email service provider , like Mailchimp or Constant Contact. We slog through an […]

Why You Need a Content Marketing Schedule (and How to Create One)

There are lots of moving parts to a marketing campaign. You’ve got your blog posts, newsletter, white papers, webinars, podcasts, guest posts, press releases and activity on the social sites. It can be daunting trying to keep everything straight and stay on an organized schedule. A content marketing schedule is a great way to organize […]

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