If you’re new to the world of ecommerce or online marketing in general, you’ve likely heard about search engine optimization (SEO). In a world where the majority of online traffic stems from a string of text typed into a search box, search engine optimization can be a deciding factor in the fate of your business.

SEO encompasses many tactics but the underlying principal is that you’re helping Google and other search engines better understand what your ecommerce site is about and what it sells. This in return increases your visibility by increasing the chance search engines will list your site in the search results when potential customers are looking for the products you sell.

One of the foundational tactics of SEO is keyword research. Keyword research is the simple art of better understanding the terminology your potential customers are using to find the products you’re selling, then matching your website and marketing terminology.

In this article we’ll cover the basics of keyword research for ecommerce. The ultimate goal is to build a relevant list of keywords that you can refer back to and use as you build and optimize your site, write your product descriptions and craft your blog posts.

Over time, you’ll help search engines better understand what your site is about so they can better match your store as a result for relevant search terms, leading in increased traffic and sales.

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Source: Keyword Research For Ecommerce: A Beginner’s Guide – Shopify