7 Steps on How to Newsletter

1. Curate content. The key to a good email newsletter is to provide value; and the king of value is content. The body of your email can highlight your message, but your #1 goal should be to provide valuable content to your readers.

2. Be consistent. If you provide valuable content, your customers will anticipate your email and create a habit of reading it. The more trust you build, the more responsive your customers will be to your future messages.

3. Know your recipients. Think about where your customers will be when they receive your email newsletter. How susceptible will they be to reading your message at that time? If you don’t know the best time to send, some universally high open rate times are Monday mornings or Friday afternoons.

4. Determine your message. The subject line is the key to your recipients opening your email newsletter. Describe the theme of your message, stay concise (about 5 words), and avoid spammy words or characters like “free” or “!”.

5. Engage and Promote. Email is the best way to get in front of your audience and it’s the most personal way you connect with them. When you arrive in their inbox make sure to provide value, build your brand, and engage on a personal level.

6. Create an email newsletter. Create an email newsletter in about 8 minutes. All you need is your content, message, and email addresses.

7. Send to your contact list. Create a mailing list in Gmail or another email service provider and then send your email newsletter!