Building an opt in email list is a key part to making your email marketing strategy work. I like the example in this blog post from Leanmarketing.ca (@leanmktg) because it’s easy to understand and makes intuitive sense.

As you read, bear the following in mind as to why their use of a form proved a real success:  it had a very good relevance and context to the service they are offering.

i.e. you go to their site virtualassistantassistant.com and you’re looking for a virtual assistant. The process of vetting service providers can be a bit daunting and time consuming, so they streamline the process for you. The context of the form works because it helps me through this vetting process by asking relevant questions i want answers for in my selection process.

Remove this relevance and the form becomes an annoying data collection exercise and people don’t follow through (wave goodbye to your email opt in).

The blog article doesn’t show exactly where the form is running. If you want to give it a try, go to virtualassistantassistant.com, scroll down and look in the right column.

 

take the survey

 

Enjoy the article – Phil

Free Trick That Increased Email Opt In by 22%

Last year I wanted to build a “decision engine” – a customizable WordPress plugin that would allow users to answer a few quick questions and arrive at relevant recommendations.

Those recommendations could be your own product or service offerings, or affiliate offers.I even went so far as to have the project quoted out by a professional plug-in developer.

The estimated cost was over $5000. And I’m so glad I didn’t do it. Here’s why: I discovered that Google Docs could do 90% of what I wanted for the low low price of FREE.

The answer was their free Forms tool, which allows you to make custom surveys and embed them into your website.

Continue Reading: The Simple Free Trick That Increased Email Opt-Ins by 22%.

 

 

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