One of the biggest creators of “blogging inertia” is the fear of not knowing what to write about. It’s a frequently discussed topic at Flashissue. Even when you’re equipped with a string of highly targeted keywords, finding a way to translate this into a blog post is hard for many companies (trust me i get it).

As soon as you find a way  to break through bloggers block the content can flow. Here’s some pointers to solve the ” i don’t know what to write problem”.

Use Curation

Find a blog post that someone else has written; one that really resonates with you and use it as the basis of a blog post for yourself. Take the example below. I found this post on the Content Marketing Institute and i like it because it addresses a real problem faced by most marketers that their business is not the most “sexy”. I then take a few minutes to write my thoughts around the blog post and here you have it.

Make sure you do the following:

  • Name YOUR blog post with your own title and optimize with YOUR keywords.
  • Give valid and honest commentary
  • Provide a good shout-out for the original creator of the post you are curating.

And Use These Tactics

  • Seek out common issues, and offer solution.
  • Leverage new media
  • Tap into various personalities
  • Discover the two-way conversation
These are discussed in the following post…

 

According to a new book and recent study conducted by the Hinge Research Institute, high-growth, professional services firms are focusing heavily on blogging.The researchers asked 500 marketing executives to rate how much focus their firms put on various marketing techniques.

The respondents were then segmented into average-growth and high-growth firms. As the chart above shows, firms that are growing the fastest tend to focus a significant effort on blogging. This may not be much of a surprise if you’re a regular reader of this blog, but regardless, the case for content is clear.

The question then becomes, “What are these firms writing about?” It’s one thing to create engaging content about entertaining consumer products. But what about the less glamorous professional services industries?

How can you make business intelligence consulting fun? What about banks and accountants? Government contracting? How do you create engaging content for some of these industries?

To help answer that question, I’d like to direct your attention to Kinaxis, a supply chain solutions company doesn’t that sound fun?. In a profession that elicits blank stares from many of us, Kinaxis has found a way to create a vibrant community of supply chain professionals through its content marketing efforts.

The firm has built up a group of nearly 7,000 members on its website, the Supply Chain Expert Community. This niche group is founded on sharing educational content — covering everything a professional would ever need to know about supply chain management.

The firm itself consistently publishes new educational content and encourages members to share their perspectives. Here are a few takeaways from this community that has embraced its specialty.

   Continue Reading: Create Engaging Content | Blogging for any Industry.- Content Marketing Institute.

 


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