Curated post:

“Don’t Wake Up With Your Website in a Ditch” Expand Your Content & Your Contributors to Keep Your Content Marketing Strategy Humming

As content explodes around you, if you are the only person contributing to your content marketing strategy, I hate to break it to you, but you’re going to be in trouble–just like the characters in recent television ads from DirectTV.

Between the “always on” nature of mobile, and the many interactive, online social platforms available, marketers face enormous pressure to continuously deliver compelling, cross-channel experiences to their customers, and keep them interested and engaged. Yet, most organizations, big and small, aren’t set up to optimize their content ownership, authorship, and delivery engines.

In the ongoing effort to get found faster, and to convert more suspects into prospects, companies now need to use all of their resources to publish more content, in more places, more rapidly than ever before. And if you don’t, you may wake up with your website in a ditch!”

 

 

Continue Reading  Content Powers the New Marketing Machine – Duct Tape Marketing

 

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