How personal should your marketing get? The more the better you hear; Target messaging by name and content by interests. 

We love the guys at BetterCloud and know that they go to great efforts to make their content marketing relevant and cultivate their relationship marketing with users. The post below by Craig Rosenberg from @funnelholic is a interesting in highlighting how personal you can get and where it gets you.

Nice post Craig!

– Phil | CEO & Founder, Flashissue

 

Advocate Marketing Tactics: Learnings from the BetterCloud beta tester campaign

Today I have another fun marketing campaign to talk about via my buddy David Politis, CEO and founder of BetterCloud and his marketing manager Gail Axelrod.  Here is the set-up: BetterCloud launched their product FlashPanel into the Google Apps Marketplace a couple weeks ago.  Before launch, they had private beta testers doing their thing like bug-testing, etc.

BetterCloud and team wanted to turn their beta testers into advocates by creating a highly personal, multi-step campaign that coincided with the launch of their new product.  The result, BetterCloud was able to go to market with happy and vocal customer advocates.

Net–net,  I love it!Coinciding with the launch, BetterCloud sent a personalized packages to their private beta testers. They received the day of the launch or before.  Each package had a t-shirt and a personalized note written by David which included a personalized URL.

Continue reading:  Advocate Marketing Tactics: Learnings from the BetterCloud beta tester campaign « Funnelholic.

 

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