Should You Curate Content? The Essentials Every Content Marketer Needs to Consider

There’s no doubt that midway through 2012, one buzzword for marketers is curation. Some of us are still trying to wrap our heads around what exactly content curation is. How does it differ from content aggregation? Should it be a higher priority than building your own content? According to marketing guru Beth Kanter, “Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.” Sounds straightforward enough.But one thing’s for sure: curation as a strategy is divisive. Content purists like Mark Schaefer believe the risks outweigh the benefits. Mathew Ingram of GigaOm thinks there’s no difference between curation and aggregation. On the flip side, curation evangelists like Steve Rosenbaum and Pawan Deshpande are spreading the good word.

Continue:  Should You Curate Content? The Essentials Every Content Marketer Needs to Consider | Content Marketing Institute.

 

30+ More Content Curation Tools

One of our most popular posts is 30+ Cool Content Curation Tools, which is a great list of over 30 different tools that will help your discover, share and curate content for your blog, website or social media presence. Our readers have left a lot of great suggestions in the comment section for additional curation tools and resources, and it seems more new tools crop up every week.

So today we’re back with another huge list of content curation tools that includes some old favorites (like Google Reader, that we somehow overlooked on our original list…shame on us!), new players that have surged in popularity since the last time we published a list like this (hello, Pinterest!) as well as some up and coming curation sites and platforms.

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Your Best Options for Sharing Content Through Email

Creating quality content is now a prerequisite for social media marketing efforts. Let’s have a look at how email marketing is keeping up with this changing landscape.

Here’s the new guys on the block: More and more marketers are using email to deliver content. You’ve probably started seeing these digest-style emails from your favorite sites recapping their top content.

The problem is that most of the traditional email service providers ESPs are not built to create these content-driven emails. You can use the RSS feature that most bulk providers offer to pull all of the articles from a website, but this doesn’t work if you want to mix and match content from different sources.

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