Creating quality content is now a prerequisite for social media marketing efforts. Let’s have a look at how email marketing is keeping up with this changing landscape.

Here’s the new guys on the block: More and more marketers are using email to deliver content. You’ve probably started seeing these digest-style emails from your favorite sites recapping their top content.

The problem is that most of the traditional email service providers ESPs are not built to create these content-driven emails. You can use the RSS feature that most bulk providers offer to pull all of the articles from a website, but this doesn’t work if you want to mix and match content from different sources.

Fortunately, there are a couple of new startups that are trying to solve this problem by making it easy to curate and share content from multiple sources. My company, FlashIssue, and XYDO are two such newcomers to the newsletter business. FlashIssue takes content you have published — namely, your blog — and allows you to blend it with content you find curate.

The finished product is a social newsletter that can be shared through email, Twitter, or Facebook.     XYDO assumes that you don’t have your own content to publish; it instead provides curated content that others have published and mashes it in to an email digest.

  via Your Best Options for Sharing Content Through Email | Content Marketing Institute.

 

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