secret to less email unsubscribersIt’s never easy to see that dreaded unsubscribe message pop-up in your inbox.  Keeping a high retention rate is a constant pursuit for anyone with a mailing list.  Even if you have the best newsletter in the world, you are likely to run in to some hiccups from time to time.

It may be impossible for you to run your email marketing campaigns without ever losing a subscriber but there are definitely some guidelines that should be followed for peak performance.

The conclusion of a recent article from AWeber is that consistency plays an important role in keeping subscribers happy.  Some of the key points from the article:

  • Send your emails on a schedule, people appreciated regularity
  • Once you’ve settled on a good subject line, keep it consistent
  • Make your emails recognizable with custom branding
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Every day, we strive to provide both an email marketing service and content that can help small business owners thrive. Part of what we do involves connecting with others who also help small businesses and finding out what our

via The Secret to Less Unsubscribing and More Engagement.

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