emails that people love A good article from Ben Settle over at CopyBlogger.  He tackles how to create emails that help you sell more and people actually enjoy reading.

The big takeaway is creating entertaining emails that also inform at the same time.  He has three big secrets that have given him a lot of success:

  • Inject your personality in to every email
  • Tell stories
  • Pop culture references
One thing we believe is an important addition to these is adding relevant and engaging content.  This gives you a chance to take advantage of all the great content out there and add your own personal spin.  It’s also a way to solve the “I don’t know what to write” problem by giving you a good jumping-off point.

 

create emails that sell
Read the rest: 

The vast majority of email marketers make one of two mistakes:
They give away too much content without doing enough selling
They do too much selling without giving away enough content

via How To Write Emails that Sell (and that People Love to Read) | Copyblogger.

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