Email is a vital but often overlooked component of a successful social media strategy.  That’s one of the most important takeaways from our interview with expert marketer Jamie Turner of the 60 Second Marketer.

Jamie is a leading authority on digital and mobile marketing, a renowned speaker, top selling-author, contributor to CNN among others media outlets and just an all-around good guy. We’re pleased he could join us to answer a few questions and share some his insight.

Key Takeaways:

  • Email is the social media secret weapon
  • There will always be a ‘new sexy tool’ but email will always be relevant
  • Any channel that allows you to have a one-on-one conversation should be considered social
  • You should be using email to drive cross-channel interactions
  • Engage your audience with conversations, not demands
  • Get out of selling mode and in to the helping mode

This is the second part of a joint collaboration on email and social media;  you can read the first installment here: 5 Ways to Turn Email in to a Social Media Secret Weapon.

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