Interesting infographic. Explains the decline of outbound marketing programs and the trend towards more inbound efforts.  Here are some key points:

  • People clearly do not want unsolicited calls and emails
  • More money is being spent on content initiatives like the blog and social media
  • More leads are coming from content marketing than ever before
Via Contently:

Marketers are quickly coming to the realization that the age of outbound marketing, which includes TV and ads, direct mail, and telemarketing, is on the decline.

Inbound marketing, which is less costly and provides two-way interaction with customers, is proving to be an effective way to generate customer leads and increase sales […]

See the Infographic:  The Benefits of Inbound vs. Outbound Marketing [INFOGRAPHIC].

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