get more out of emailWe’re pleased to pass on a new article we wrote for online marketing guru Jeff Korhan.  It was the first time he has ever allowed a guest author so we were excited for the opportunity.

We talk about how social media channels are great for sharing general content but when it comes to valuable business information, email takes the cake.  Not including it as a channel for your content marketing efforts is a missed opportunity.

Here is a short recap:

  • Email is enjoying a resurgence as a marketing tool
  • Providing quality informational content is a must
  • Building a theme for your content will focus your messaging
  • Incorporating expert sources adds credibility to your point of view
  • It’s important to maintain consistency with your campaigns

“How do you get the most out of your email marketing campaigns?Get the attention of your audience.This means giving them something of value at every turn.  Since giving away real […]”

Read On:  Get More from Your Email Marketing.

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