mobile email marketing It’s clear that people are addicted to their mobile devices.  You’ve probably bumped in to someone on the street before who was too glued to their phone to notice what was coming ahead.

According to a study from Return Path, smartphones and tablets will soon become the most commonly used devices to view emails.  Right now, around 30% of all emails are opened using a mobile device.  That number is expected to move over 50% by the end of the year.

This likely means that bad email newsletters are a dying breed.  63% of U.S. smartphone users who were surveyed said immediately delete emails that are not formatted for mobile.  Good thing FlashIssue newsletters are 100% mobile ready 🙂

mobile email newsletters

By the end of the year, consumers will be checking email on their mobile devices while waiting for the bus or in a doctor’s office rather than from a PC in the home or office, according to new research from email services provider Return Path […]

Read the Study:  Email Marketing Campaigns Go Mobile

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