Seth Godin continues to be one of the most influential voices around on the topic of digital marketing.  One of his theories that has gotten a lot of attention is the idea of tribes.  Basically, people are more likely to take cues from thought leaders rather than big brands.

If you’re a DIY marketer and want to become a thought leader, a newsletter is a great investment.    We’re working with a number of really interesting people who have been able to build huge followings by becoming experts in a niche area.

They like email newsletters because it’s a fast and inexpensive way to communicate with their audience.  Nearly everyone has email and it’s a more intimate for of communication on the web than a blog or social network.

 

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