We’re not afraid to admit that our marketing efforts are a work in progress.  We experiment on a daily basis to try and find out what works best.  This may seem like a scatterbrained approach but we think it makes perfect sense and encourage you to do that same.

This isn’t to say that you should be dramatically changing your marketing strategy every time you feel like it ‘just because’.

content marketing made easy

Experimentation is good for business but there has to be some rhyme and reason to your efforts.  Brian Clark from Entreproducer hits it on the head in one of his recent articles.  He outlines a process that he uses for his content marketing campaigns, here are the main points:

  • Research your ideas
  • Test your ideas
  • Observe and adapt based on feedback
  • Keep what works, ditch the rest and keep experimenting

I have a confession to make.

When I started doing what we now call online content marketing (back in the ancient 1990s), I didn’t have a nice tidy framework to guide me. Mostly, I screwed up a lot and learned a little.

Read More:  The “5 A” Framework for Content Marketing Success | Entreproducer.

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