tips for great curated content From one of the big voices of content curation, Steven Rosenbaum is the CEO of Magnify.net, this article has some good pointers, especially for curated email newsletters.

I was on a panel yesterday talking to a group of small business owners and they all had pain in their eyes when talking about what content to use in newsletters and how to technically get it into their campaigns.

Tapping into curated content for these newsletters was my one big tip for them.

Curate your own newsletter for free

You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality,good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.

If you’re a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider.

1. Be Part of the Content Ecosystem

Be part of the content ecosystem, not just a re-packager of it. Often, people think of themselves as either creators or curators as if these two things are mutually exclusive. What a curator really should do is embrace content as both a maker and an organizer. The most successful curators include sites like The Huffington Post, that embrace the three-legged-stool philosophy of creating some content, inviting visitors to contribute some content, and gathering links and articles from the web. Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact. Why? Because your visitors don’t want to hunt around the web for related material. Once they find a quality, curated collection, they’ll stay for related offerings.

Continue Reading:  5 Tips for Great Content Curation.

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