Why Curated Newsletters are Good for Business

Email newsletters have always been a great way to stay in touch with customers.  It’s a low-cost way to get your message out and win more sales.  A big problem in the past has been that they take too long to create (formatting, template issues) and it’s always a struggle to come up with content.

A curated newsletter solves both of these problems.  Using software like FlashIssue, you never have to worry about formatting, it’s all done for you.  Finding, collecting, and organizing relevant material (content curation) solves the problem of not knowing what to write.

Here are a few reasons why all businesses should be doing this.

Keeps you Front of Mind 

It’s important to keep your business fresh in people’s minds if you want to win their business.  Especially for a business that doesn’t rely on selling on a day-to-day basis, you need to get yourself out there.

Real estate, insurance, and auto sales are a few examples of industries that are more focused on long-term goals.  They don’t need to pitch people every day but they definitely want to be thought of first when someone needs a house, insurance or a car.

A curated newsletter helps you improve visibility without being obnoxious and pushing sales pitches in their face.  If you want to see what a curated newsletter looks like, you can check out ours called FlashIssue Weekly.

Establish Yourself as a Thought Leader 

Business relationships are largely about trust.  9 times of out 10, a customer will choose the company that they have the strongest connection to.  If you can position yourself as an expert on a topic, you’re more likely to build that connection and ultimately win the business.

Curating a newsletter is a way to demonstrate your knowledge without being a brag.  The key is finding useful information for the audience your trying to appeal to.  If done correctly, your audience won’t have to look anywhere else for information on a subject because you have already put it in one place.

You may not make more immediate sales but you’ll position yourself to clean up later.

More Opportunities to Sell

If you’re in an industry that relies on regular sales, a curated newsletter is the perfect vehicle to promote your products or services.  You’ll keep your audience updated with new products and offers as well as call attention to existing products/services.

If you’re like us, you get tired of receiving emails with the same offer over and over.  Even if you have a product that never changes, it’s important to add creativity to your messaging.  Adding relevant content to your pitch accomplishes this.

It used to be a laborious process to add a bunch of new products in to a marketing email.  This explains why a lot of businesses only send out a couple of big newsletters with TONS of content.  Reducing the amount of content and increasing the frequency is a better option.

If you want to create your own curated newsletter, Sign-up for FlashIssue (it’s FREE).