One of the biggest players in the music scene has put their weight behind curation.

It’s easy to think about curating content exclusively as a tool for internet marketers who want to share useful articles.  This would be a mistake.  The idea behind curation is that there is value behind the people who put together a list of useful materials on a subject.  This could be products, music, articles, ideas…literally anything.

As this short articles notes, there are only 24 hours in a day.  There is simply not enough time to process all of the information around a subject even if you are an ‘expert’ in the field.  Thus, the people who can cut through the mess and deliver a useful list of quality information will be king.

Read more –  Sirius: The Future Belongs to Those Who Curate

Which means, Sirius knows something about curating content and monetizing the music consumer, despite all the criticism surrounding its programming decisions. “As we’ve said many times, business models matter,” Karmazin recently told a group of investors.  “Our business model is superior to that of terrestrial radio and the internet radio companies we compete with.”

Full Article: Digital Music News – Sirius: The Future Belongs to Those Who Curate….

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