Why Startups Should Curate Content

This is great how-to article on curation. Especially good if you curate email newsletters.

Robert Scoble is a prolific content curator. By curating and sharing the latest news about technology and startups, he has developed a remarkable online following. For instance, Scoble has 245,192 Twitter followers, is included in 781,318 Google+ circles, and has 151,217 subscribers on Facebook. He has an active following on at least a dozen other social media services, from Quora to FourSquare.

This tremendous online following provides Scoble with an expansive channel to convey information and ideas. His reach is so valuable that Rackspace employs Scoble simply to attach its brand to Scoble and his ongoing technology evangelism.

Just like Scoble, startups can use content curation to catapult their online presence and influence. Content curation is a useful approach for all companies, but especially for startups. Here’s why:

via Why Startups Should Curate Content.

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