Anyone who is involved in marketing knows that it’s getting tougher and tougher for individuals and businesses to get their message out. After all, it’s obvious that the print media is on its last legs, and anyone who opens their email program usually finds it’s filled with newsletters that are never going to get read. That being the case, how in the world can anyone get their message out there to people that might be interested?

Video newsletters.

We’re living in a world that is hyperconnected. I can’t go anywhere without finding the cloud is right there with me. That means that now, more than ever, I’m able to access content from anywhere I am. So, if I’m sitting in the waiting room of my doctor’s office, I can actually kill some time by watching a video newsletter that one of my clients has sent me, rather than wade through a mountain of boring email newsletters.

Let’s face it — more than ever before, people are accessing information in new and innovative ways. Would you rather sit there and go through a boring white paper or would you rather see the people behind the product explain in a video newsletter what makes their product unique? It’s one thing to see bullet points about a product or service, but it’s something else entirely to see it in action. Research shows that people simply respond more favorably to visual input that is presented in a manner that holds our attention. It’s easier to focus on a video than on a spec sheet. Before you can engage anyone into using your product or service, you need to get their attention — and a video newsletter is a perfect way to do that.

Of course, in order for an individual or a company to achieve results with their video newsletter, it’s important to produce a quality product. If someone just grabs their iPhone and decides to make a 15-minute video newsletter, there’s a very good chance that their video might go viral — and not in a good way. I’ve received a couple of video newsletters that looked like they might have been written and directed by the late Ed Wood. Needless to say, I wasn’t interested in anything those companies were selling.

So, what’s the secret to creating successful video newsletters that won’t bear the stigma of being “amateurish?”

Create and Send Engaging Newsletters From Gmail

As with anything business-related, it’s important to go with professionals. Just because someone has a digital recorder doesn’t mean they have any idea of how to create a video newsletter. For a video newsletter to work, it needs to be well-produced and informative. I’m not about to sit through a 15-minute infomercial newsletter. A professional knows that the best video newsletter is short, concise, and includes a “call to action” to get potential clients to find out more information.

If you want to create video newsletters, you’ll want to find good video content. Using simple drag-and-drop technology, anyone can create video newsletters that are informative, entertaining, and compelling. The beauty of such places is that you don’t need to be a computer engineer in order to create video newsletters that are sleek and professional.

When creating your video newsletter, try to keep your message simple. If you provide too much information, you might wind up having your audience become bored. Humor is useful, but since different people find different things funny, it is better to usually be sincere about the material being presented. Filming someone who has some experience in public speaking tends to make a presentation seem more professional, rather than someone who is nervous.

In today’s business environment, I’ve learned that it’s important to reach people using the current technology. Anyone can read a video newsletter from just about anywhere — at their desk, on their smartphone, on their tablet. Individuals and businesses looking to reach as many people as possible need to think outside the box and look into creating their own video newsletter to distribute.

 

 

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