The most interesting point in this article talks to the frequency of sending newsletters. The reigning problem with sending too many emails is down to quality and relevance – not frequency per se – it’s the “dont send me mindless crap” issue. If you curate well frequency of emailing can rise, engagement increases, leads increase and so on. Maybe we need “give-me-a-curator.com” to start supplying this quality. – Phil Hill | Founder @flashissue

Last week I got an email from a local professional that I only run into occasionally.
“Brian, the timing of your blog is perfect,” he began, and proceeded to make an introduction to one of his clients that needed our services.
Except, I didn’t send him a blog post.
What he got was a weekly email in newsletter format that summarized the articles I had found interesting that week. There were two articles, one written by Angie Schottmuller for Search Engine Watch and another by the ubiquitous Seth Godin.
Yes, Seth Godin writes for me from time to time, and he’ll write for you, too.

via The Instant Curated E-Newsletter That Your Prospects Will Love | ClickZ.