This is very interesting. Using a story to wrap around a “how to do SEO” guide creates a compelling way to engage an audience. Unbounce claims that this was one of their most successful blog posts from an engagement and SEO point of view.– phil hill, Founder @flashissue | 

I’m going to be honest with you. I think rap music sucks in other languages. I’ve been around the world and met a lot of talented emcees in various different countries and I’ve listened to people rap in Czech, Japanese, German and countless other languages that I can’t speak. I might smile and nod my head just to be polite but – I don’t like it. What makes rapping in English so awesome is the elegance of the English language and its beautiful ambiguity. However for Search Marketing that same ambiguity is a gift and a curse. I’ve invited a poet we all know and love to help explain how to conquer that ambiguity using A/B testing. He’s rhymed his way into saving the day before. No it’s not Johnnie Cochran.

via The Cat in The Hat Teaches SEO | Unbounce.