content curation toolsYears ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. It was actually worse than pulling teeth because most of the time we had to fabricate the teeth and then pull them.

With social media, especially the increase in blogging, and especially coming from the C-suite, you would think that content would no longer be an issue. It seems to be ubiquitous, but not according to a HiveFire research poll. Developing high-quality content is still a problem. This is why I’m currently infatuated with the idea of content curation and the tools that enable it.

Content Curation tools are the next-generation digital content platforms having evolved from content aggregation (gathering links, like Google News) and social bookmarking […]

Read Full Article: Content Curation Tools for B2B Marketing – Forbes.