content marketing exampleA good mini case study about content marketing.

The main point is that it’s refreshing when a company’s goal is to solve problems and not just sell.  The author needed an oil change and started doing some research online.  He finally came across a company with a very informative website.  He found it useful, they got his business.

Regardless of industry or type of business, being helpful never hurts.  If you can prove to the customer that you’re on their side, they will repay you with their business.

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True story: when driving home from work the other night, the oil light appeared on my dashboard. As soon as I got home I went online to try and find out which type of oil my car required. After a bit of browsing, I ended up in a few forums but it soon […]

Read Full Article:  How a Mobile Car Garage Got My Custom Through Content Marketing | Business 2 Community.

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