Introduction

This video on collective curation provides a brief explanation of how curation is helpful with regards to the deluge of information on the web, but at the same time can obfuscate a web user’s experience as well by only be exposed to like minded information from like minded sources, or what Eli Pariser has coined “Filter Bubbles.” Essentially, Crowdspoke argues that content curation is necessary but in a more refined form they term ‘Collective Curation’. Ideally, curation would involve trusted sources from varied and opposing viewpoints to come together and provide a “rich mosaic of knowledge.”

Speaker

Crowdspoke is a company located in Boulder, Colorado. They are a content discovery and curation tool that leverages the power of crowdsourcing to quickly deliver you great content from the real-time Web. Social media marketers, brands, and agencies use Crowdspoke to find and share relevant content with their customers, fans, and followers.

Key Takeaways

– The amount of data being generated today is staggering
– People become entrapped in ‘filter bubbles’
– Collective Curation is needed to provide a more informed, unbiased perspective

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