Content Curation
Curation Nation’s Author Steve Rosenbaum Interview
Dec 2, 2011
Introduction
This video on curating features author Steve Rosenbaum who wrote the book Curation Nation. The main contention in his book is that we’ve reached a point where we have more than enough content but not enough people organizing it. As a result, the quality is low and it’s very difficult to find what you’re looking for.
His prediction is that we’ll become more dependent on curators; the people who find, organize and share relevant content on a topic. He talks about how traditional publishing (newspapers, magazines, television) is changing; brands are increasingly becoming publishers themselves so they can tell their story in their own words.
Finding a trusted source of information is now the most important factor in consumer behavior.
Speaker
Steve Rosenbaum is a pioneer of the content curation movement. He’s worked in numerous media outlets including MTV, HBO, A&E, National Geographic, CNN, MSNBSC, and Discovery.
Rosenbaum is now the CEO of a Magnify.net, a company that focuses on aggregation, curation, and user contributions.
Key Takeaways
– Brands that build trust with an audience will win more customers
– Niches will be extremely important; less is more
– Content curation isn’t a buzz work, it’s here to stay
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