A “Digital Ocean” Model for Keeping Your Content on Course

The “digital ocean” model is an excellent way to explain content curation from a visual perspective.

Developed by Andy McCartney from the Content Marketing Institute, the graphic summarizes the different content channels available and shows how to organize them.  They also include a helpful worksheet that will help you create your own digital content campaign.

To maximize your digital investment, proper planning is a must.  After you see the “digital ocean” framework, you’ll need to do quite a bit of research around your target market.  How is your target audience interacting, where is this interaction taking place?  Going directly to the conversations that are ALREADY happening is key; don’t waste your time trying to start a community from scratch.  Unless there is a giant void of community around a particular topic/industry then you’re better off collaborating instead of creating.

Read more about the “digital ocean” model: 

More B2C and B2B marketers are shifting their focus toward increased digital in their tactical mix. Understanding the digital locations of their target audiences is becoming a standard step in the creation of a digital plan, but many are overlooking the intentions of their online audiences, and aren’t adapting their content and tactics accordingly […]

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