The History of Content Marketing

Content marketing has been around for a long time. Here’s why it’s still vitally important.

Brands need to do more than just pitch their product and hope for a sale.  They need to provide great content that will engage their audience.  Sometimes that means educating the consumer on what’s possible.

John Deere, Michelin and Jell-O are a few examples of companies that embraced this philosophy and developed materials that didn’t directly advertise their product, they just provided education to potential customers.  It’s a a testament to their value that many of these publications are still in production years later.

If you can connect with your audience by providing relevant content that enriches their life, you are in a great position to eventually convert them as customers.

Check out the history of content marketing infographic:

Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena.

From John Deere to Coca-Cola, the power of story has never been stronger, or […]

Read Full Article: The History of Content Marketing [Infographic] – Corporate Storytelling is Not New.

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