Coca-Cola’s Content Marketing Plan

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Everyone knows that content marketing has become increasingly important for a business to succeed in 2012.  There is a lot of literature out there stressing this point but not very much showing you how to develop and implement a real strategy.  This article on Coca-Cola is a refreshing exception.

The main lesson from the article is that to be successful with digital content marketing, you need to develop a central theme that will tie all the material together.  Curating a bunch of loosely-related articles without creating a narrative is a quick way to lose your audience.  All of your web content needs to support your ‘mission statement’.

Coca-Cola does this well with their ‘live positively’ campaign.  All of the content is themed around this statement.  This gives them the ability to incorporate a wide range of topics as long as they fit somewhere inside the umbrella.  They don’t just have to talk about soda all the time; they can branch out to a multitude of other subjects as a way to indirectly connect with potential customers.

Learn more Coca-Cola’s content marketing plan:

If B2B marketers are looking for more reason to take up the content marketing torch, they should look no further than The Coca-Cola Company. As CMI’s Joe Pulizzi said last month, Coca-Cola is betting the farm on content marketing.

What’s fascinating about Coca-Cola’s foray into content marketing isn’t just that a beverage producer has recognized the value of using […]

Read Full Article: Coca-Cola’s Content Strategy: 3 Lessons for B2B Marketers.

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