Introduction

This video on curation provides 7 tangible practices that companies can deploy to enhance and reinforce their web presence. They range from tapping into internal employee content creation to top tweets of the week, but ultimately all boil down to the idea of unique, yet effective content curation.

Speaker

Barbra Gago is a web 2.0 & social media evangelist who loves new technology, open-source tools, and is fascinated with the evolution of communication, and the ever increasingly complex relationship between humans and machines. Barbra created this video by interviewing 7 different specialists in the field of content curation at the Content Marketing World 2011 conference. The contributors, in order of appearance, are: Michele Linn (CMI), Pawan Deshpande (Curata), Lee Odden (TopRank), Amanda Makysmir (OpenView), CC Chapman (Content Rules), Joe Chernov (Eloqua), Jeremy Victor (B2B Bloggers).

 

Key Takeaways

– Content curation proliferation will cause companies to need creative methods of reaching their audience
– Having employees, customers, or crowdsourcing your content is extremely effective
– Leverage the data and resources available at your disposal to build recognition with your audience