content marketing for small businessWe’re all hearing a lot of talk right now about content marketing. We’ve already told you why you shouldn’t fear it and even offered up some content marketing ideas to help get you started. However, you still may be asking yourself, what’s the point? What does content marketing mean and why is it so important to your business?

The goal of content marketing is to create informative content that is designed to, over time, convert customers and to keep previous customers loyal to your brand. It’s an attention marketing strategy where you use content to attract people to your brand and then keep them there. As you can imagine, there can be a pretty big time investment associated with content marketing. So…as a small business owner, why should you be doing it? What’s the payoff? […]

Read Full Article: 5 Reasons SMBs Need Content Marketing.