With the internet it’s easier and more cost effective to get ideas published than ever before. It has changed the traditional rules of competition for public attention. But as this is a very competitive world it gets harder and harder to get ideas noticed and propagated.

This blog post explores which factors predict which ideas will be successful. It then goes on to the factors that come into play when publishing articles that must get noticed. Understanding these factors will help getting your own ideas noticed and select the right articles for content curation. Curating content helps to grow your reach, sent more traffic to your website,  improve your position as an expert and generate more leads.Building blocks of successful ideasHow can you know in advance which articles will get noticed? Its not enough for your information to be informative.

It must trigger the right hemisphere of your brain too. Lets see what is needed for this trigger. In their book “Made to Stick” the authors Dan Heath and Chip Heath explained why some ideas work and others dont. In short there are 6 factors, that can easily be remembered. Just think of success as:The s for simple so stick to the core message of what youre trying to communicate.

The u for unexpected so work with surprises, tell people what they least expected and make them curious.The c for concrete so everyone will have the same image in their head as you explain your idea.The c for credible so give people the tools with which they can validate your idea.The e for emotional so don’t confuse them with numbers but speak directly to their hearts.The s for story so make sure people can relate to your idea and easily extrapolate to the consequences.One could argue the same factors apply not only to ideas but also to articles and news stories in which the ideas are communicated.

Continue Reading:  Choosing the best articles using content curation software.