I like simplified marketing how-to guides and this one is a good one. You may not be trying to sell an ebook yourself but the  thought process and low-cost marketing approach this author takes reflects some sound principles. – phil (curated post)

At 6:00 AM this morning I hit send and waited. Within 10 minutes I had over $1,000 in my Gumroad account and it continued to grow throughout the day.

That email was to launch The App Design Handbook, my new book on designing beautiful iOS applications. I’ve been working on it for 3 months and had built up a pre-launch list of 795 people. Sending to that list is what sold the first $1,000 in books so quickly. Since then the sales have increased throughout the day to ~$6,000 where it is as I write this. Let me take you through my process.

The Launch Strategy

Everything I read about product launches said that you need to make a big splash when the product first comes out. So to do that I put together a plan that involved guest posts, giveaways, and gradually getting people to signup for the book.

Continue Reading:  What I learned selling $6,000+ of my ebook today. | Nathan Barry.

 

 

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