curation service newsletterIf you haven’t heard, 2012 is the year of content curation.  Curating is the process of finding, collecting and organizing valuable web content on a specific topic or theme and sharing it with your audience.

Sharing valuable information with your personal or business network is nothing new. The explosive growth in the amount of content available has made curators the superheroes of the web because they have the ability to bring order and direction amidst all the noise.

A number of great curation sites have popped up to meet the demand; here is how you can turn any of them in to an email-marketing juggernaut.

Step 1 – Settle on a Service

  • There are lots out there, here are some of the more popular options: Scoop.it, Paper.li, Curated.by, Storify and Pinterest
  • Most offer essentially the same functionality, find one that is easy for you to use

Step 2 – Choose Your Topics & Sources

  • Start with sources you’re familiar with and then spend some time researching new ones
  • Spend some time thinking about the interests of your audience so you have a well-rounded resource

Step 3 – Connect with Thought Leaders

  • Find other curators who interested in similar topics and look to them for topic ideas
  • Try connecting with thought leaders outside of your normal scope for inspiration

Step 4 – Hand Pick the Best Content

  • When your curated site gets populated with content, there are usually some duds
  • Find the best material that you think will really engage your audience

Step 5 – Drag and Drop to Your Newsletter

  • Copy your top links in to a list and keep them handy
  • Add those URLS to FlashIssue which will automatically grab the articles
  • Choose the order of how you want them to appear in the newsletter and you’re ready to send.

Check out how it works:

What are the benefits of sending a newsletter with curated content?  There are quite a few but here are some of the most important:

  • It’s the most widely-used platform for sharing content on the Internet and the ideal way to connect with your network
  • Directly speak to your audience without relying on them to constantly monitor your curation site
  • Keep your audience’s attention by cherry-picking the best content and consistently delivering a high-quality product
  • Drive traffic to your website or curation site and get big SEO benefits

Curated newsletters are perfect for DIY marketers, business pros, bloggers and sales people.  Anyone who needs to stay front-of-mind with customers, develop prospects or just share useful information should be curating a newsletter.  It’s fast, easy and best of all free.

content curation email marketing

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