Generate opt-in leads. Segment your email list. Set up lead nurturing workflows. Draft clear and concise email copy. Check your emails for deliverability. Optimize for plain text and HTML.

Geez — isn’t there any fun in email marketing anymore?

Well, some email marketing geeks do think all of that’s kind of fun 😉 But these less glamorous aspects of email marketing — though critical to making your campaigns successful — don’t paint the entire picture of what amazing email marketing really is.

There are brands out there that have also figured out how to create emails that are just plain beautiful. While plain text or bare-bones emails can still be extremely effective, sometimes it’s also wonderful to amaze your subscribers with creative, captivating, or delightfully-understated email design.

If you’re looking to dabble in something a little more adventurous for your next email marketing campaign, get some design inspiration from these brands that send out beautifully designed email marketing!

via Feast Your Eyes on These 9 Examples of Beautiful Email Marketing.