How Small Business Wins In A Socially Connected World – Email Newsletters Still Key

This article reminds small businesses the importance of using an email marketing program and not just focusing on social media.  Marketing with social media has some benefits but it’s less-direct than sending an email.  Email makes sure your message gets heard and you are front of mind.

Social media should be a complement to your email program but they need to work together.

Gail Goodman, the CEO of Constant Contact talks about some of specific advantages a business gains with a newsletter.

Here are some of the key points:

• It’s tough to get your posts seen by customers
• Facebook estimates a business page’s posts only get seen by 16% of fans
• Emails have a much better chance of being seen by customer
• Providing engaging content for your audience is the key to success

Gail Goodman is the CEO of Constant Contact, a leading provider of email marketing, social media marketing, event marketing, local deals, and online survey tools for […]

Read More:  How Small Business Wins In A Socially Connected World – Forbes.

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