Are you missing the boat? Turn Your Employees Into A Marketing Machine.

Content curation continues to go mainstream, as Intel throws it hat in the ring with a new curation publishing play.

Every company, whether big or small, is packed with a stack of potential marketers  aka “content curators” (read more business ); look around you, they are your EMPLOYEES.

Employees are passion experts about your business and subject and it’s easy enough for any business to harness this.

 

Attend our free webinar that will show you how to turn your employees in to content curators.

It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And its from Intel.

Launching today, Intel iQ is a social-publishing platform and the tech giants latest content-marketing experiment.Intel iQ is a new social-publishing platform and the latest content-marketing experiment from the technology giant.

IQ resembles a digital magazine but is curated by Intel employees. A story gets to the iQ front page when a certain number of people recommend it.

The goal is to “connect with a younger audience and tell them the bigger story of who we are as a brand,” said Editor-in-Chief Bryan Rhoads. “Many of them dont know, so we need to tell them the story of Intel that is beyond PCs and beyond processors.”

via Intel Launches Digital Magazine Curated by Employees | Digital – Advertising Age.