Social Media Marketing Landscape Insanely Complicated | Email Provides Refuge

Social media can be great for marketing but it’s pretty tough to really get a handle on all the moving parts.  The rapid growth of Facebook, Twitter, LinkedIn and Pinterest created a whole sub industry of companies providing tools, analytics and strategy for companies who want to take advantage of the networks.

There are some great tools out there…but there a TON of them to sort through.  Social sites seem to change the rules on the fly and introduce sweeping whenever they want. Every time that happens, a new set of companies pop-up to provide a tool/service to address the change.

There are lots of resources out there for email too, but it’s a much easier platform to track and analyze.

Take a look at the insanity:  

Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget.

Digital marketing is confusing—really confusing—as this insane graphic shows (below).

Read More:  Social media marketing landscape complicated – Business Insider.

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