Brian Halligan

Courtesy of Forbes

If HubSpot’s CEO Brian Halligan is correct, the marketing industry as we know it today will soon be extinct.

The 3 Big Points: 

1.  The Millenial Generation has forever changed what customers demand from companies.  They want to be engaged with useful content instead of being advertised to.

2.  Any company that does not embrace this new trend will be doomed to fail. Many of the top American companies are completely shifting their marketing strategy to focus on content rather than advertising.

3.  The biggest corporate marketing success stories of the past year all have something in common; they were conceived and grown in the social world before ever reaching the masses through traditional media.

Read more about the forthcoming disruption: 

If HubSpot CEO Brian Halligan is feeling pretty exuberant about the future of online marketing these days, you can’t blame him. In a conversation on Tuesday, Halligan revealed some exceptional numbers from the Boston-based company’s 2011 fiscal year […]

Read Full Article:  HubSpot Ready to Pounce as Traditional Marketing Gets “Obliterated” – Forbes.

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